The Mayfair of a few hundred years ago was almost
unrecognisable from the Mayfair of today. It was mostly farm land, and the
River Tyburn - now concealed below London's streets and directed through
sewers - ran though it.
Its open fields were home to an annual May Fair that lasted for a fortnight
from May 1st. It was centered around what is now Shepherd Market, and whilst
it was initially for the sale of live stock, this fair soon expanded to
include booths dedicated to mirth and merriment including theatres,
jugglers, boxers, gambling tables, puppeteers and sausage stalls.
It was also frequented by Tiddy-Doll, the famous French ginger bread maker
who became a well known character in London
In James Peller Malcolm's
Anecdotes of the Manners and Customs of
London, during the Eighteenth Century (vol ii), he recorded an
advertisement for the May Fair:
"In Brookfield market-place, at the east corner of Hyde Park, is a fair to
be kept for the space of sixteen days, beginning with the 1st of May; the
first three days for live cattle and leather, with the same entertainments
as at Bartholomew Fair, where there are shops to be let, ready built, for
all manner of tradesmen that usually keep fairs, and so to continue yearly
at the same place."
The frivolities attracted ruffians from across London to revel in the
activities. This loud, noisy gathering didn't go down too with the nearby
Royals and the authorities - not helped by the murder of a police constable
one year when a riot broke out - and a clamp down came in 1709.
A notice titled "
Reasons for
Suppressing the Yearly
Fair in Brookfield,
Westminster; commonly called May-Fair" was published in 1709. The notice - a
copy of which is stored at the
British Library
- explains:
[The May Fair] had been of ill consequence, tending to corrupt the minds and manners of many people inasmuch that it is now one of the most pestilent nurseries of impurity and vice... [there] are constant and open scenes of impiety and profaneness and very frequently the stalls of vice and impurities not to be mentioned
The May Fair had a later
revival following the death of Queen Anne but by that time many of the
spaces had been developed. The end of the May Fair was eventually brought
around not by Royal diktat but the development and gentrification of the
area. The Fair itself died out, but the streets that had sprung up on the
fields retained the name.
Bibliography:
British History Online
"Mayfair:
A Town Within London" by Reginald Colby
Wikipedia