In August 1815, Lord George Cavendish - younger brother to
the Duke of Devonshire - purchased the grand Burlington House, off London's Piccadilly. He almost immediately set to work with alterations to the
property, which at that point was about one hundred and thirty years old,
including plans for a piazza of shops alongside it.
In September 1817, an announcement of the piazza's imminent construction was
posted in The Gentleman's Magazine, a popular periodical published between
1731 and 1907, stating that it would be:
"for the sale of jewellery and other fancy articles... for the gratification
of the publick, and to give employment to industrious females"
Despite the altruistic nature of this announcement, speculation at the time
suggested that Lord Cavendish's primary motive not as first seemed. Like
many property owners, Lord Cavendish had the issue of passers-by dropping
litter in his garden to deal with. In fact, so concerned was he with the
continual dropping of oyster shells on his grounds, that some people claim
that is what motivated him to to build along the western side of Burlington
House. It is also thought that he was displeased by the open views of his
house from the windows of Old Bond Street.
The Burlington Arcade was designed by Lord Cavendish's own architect, Samuel
Ware, and ran parallel to Old Bond Street, and almost exactly matched it in
length. Entrances to the Arcade were placed at either end: one in Picadilly
and one in Burlington Gardens. It contained seventy-two retail units, each
with an upstairs space in which shop keepers often lived.
Work was finished on the arcade in 1819, and it opened on March 10th to much
acclaim.
Despite subsequent and oft-repeated claims that this was the first shopping
arcade in England, it is actually pre-dated by the Royal Opera Arcade, which
opened in 1818 on Pall Mall. But whilst the Royal Opera Arcade only had
shops along one side, the Burlington Arcade has shops either side of its 200
yard long parade, making the first of its kind recorded in this country.
The Burlington Arcade is patrolled by Beadles - a small private police force. Historically, they were employed to keep out ruffians
and upkeep good behaviour. Bluewater shopping centre famously banned hoodies
recently, but the Burlington Arcade was upholding similar standards for its
time, over 150 years ago with a code of conduct that prohibited singing,
running and carrying large parcels. Many of the rules still exist and the
Beadles have the power to eject transgressors.
The shops inside the Arcade are mostly luxury accessory shops and include Franchetti Bond, Polistas (as seen on the
BBC's Dragons' Den), Pickett, Richard Ogden and Crockett & Jones.
You can find out more about the Burlington Arcade, and details of all its
shops, from its own website -
click here for more.